Soft Parade is a digital magazine exploring art, design and the culture of aesthetics. A study in attention to form, to texture, to what lingers.
Each issue begins with a theme and moves through it sideways: through objects, portraits or interviews, fragments of sound or scent.
Issues .
![Bureau Lou Lou Love Reviews 2025 | Never has it felt so meaningful to look back on past collaborations. We spend so much time looking ahead — pausing and feeling genuine gratitude has become my favourite ritual of the fall.
Today, I’d like to share yet another beautiful partnership: my collaboration with @gipsymaurice , a French prêt-à-porter brand I had the joy of accompanying over the course of two years, from January 2023 to February 2025.
From the earliest stages — before the official launch — we worked together to establish the brand’s vision, strategy, signature, and storytelling. Between Bordeaux and Lille, we built the creative and strategic foundations that would define its identity.
The collaboration then evolved into a full-spectrum accompaniment, combining brand direction, strategy, content development, talent curation and one-to-one guidance. During our weekly sessions, I supported the founder in shaping her universe and giving structure and coherence to her ideas.
Full gratitude, @aurelie.bayart , for your trust and the moments shared throughout this creative journey — à bientôt for new adventures 🤍
[Be sure to swipe to the end to see me get corporate]
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Lou Lou Love | Brand Direction | Brand Strategy | Content Development | 1:1 Guidance | Brand Vision | Brand Image | French Brand | Gypsy Maurice | Reviews](https://louloulove.com/wp-content/plugins/instagram-feed/img/placeholder.png)